However, according to MIT network scientist Cesar Hidalg, the popular profile picture change has little to do with Facebook supporting gay rights.
“This is probably a Facebook experiment!” Hidalg said on his Facebook page earlier this week. “The question is, how long will it take for people to change their profile pictures back to normal.”
Although corporate media reports dismiss Hidalg’s remarks as a joke, the fact remains Facebook has conducted a number of psychological operations on their users, including experiments to gauge the ability of social networks to operate as a massive-scale emotional contagion.
“Facebook conducted a massive psychological experiment on 689,003 users, manipulating their news feeds to assess the effects on their emotions,” Forbes reported last June.
“Facebook has the ability to make you feel good or bad, just by tweaking what shows up in your news feed.”