It’ll get even worse, with it no longer being optional. We ARE being tracked, databased and collated.
Technology has made it possible for employers to monitor employees more closely than ever, from GPS trackers for delivery drivers to software that tracks which websites office workers visit. Companies such as Profusion think wearable gadgets could open a new frontier in workplace analytics, albeit one that would further blur the lines between our work and private lives.
“I think there’s an inevitability that it will gain ground, and there’s a backlash risk that will follow if the data get abused,” says Mr Weston.